Credit: ESW Beauty.
Katie Fang
- First ranked
- 2026
- Years ranked
- 01
- Dealbase entries
- 01
TDI Review
Katie Fang is moving beyond promoting beauty brands to having a stake in the businesses behind them. Her latest move into ownership, while still early in her career, earns her a place in the Rated tier.
In July 2026, Fang and fellow creator Aliya Rachinski became ESW Beauty’s first creator equity partners. Alongside taking ownership stakes, Fang will contribute to product development and campaign strategy, bringing insights from her audience into the company as it expands beyond the treatment products it first became known for.
The move comes three years after Fang broke through in 2023, when a video of her crying after being called into work on her day off went viral. Her daily Get Ready With Me videos subsequently became a fixture of her content, following Fang through school and, more recently, her studies at New York University.
Still early in her career, Fang is beginning to translate her influence in beauty into a more substantive role in the businesses operating within it.
Representation: Fang is represented by United Talent Agency (UTA).
Signals
Total VIT
14.1k
Source
Top platform
TikTok
Source
Dealbase appearances
Katie Fang, Aliya Rachinski x ESW Beauty
Beauty creators Katie Fang and Aliya Rachinski have become the first creator equity partners at skincare brand ESW Beauty, taking ownership stakes and strategic roles as brands increasingly look beyond creators' reach to their expertise.