Kristy Sarah Small

Kristy Sarah Small lands on the Index in a year that has required a substantial reset of the public identity she spent years building online.

Small, who goes by Kristy Sarah, initially built her following through family-friendly pranks and lifestyle content, often appearing alongside her former husband, Desmond Scott. After filing for divorce in December 2025, she has spent much of 2026 establishing herself more firmly as an individual creator.

That shift has coincided with opportunities that put Small at the centre rather than as part of a couple. In March, Netflix announced her as a contestant on Squid Game: The VIP Challenge, its celebrity spin-off of the reality competition. In September, Vaseline tapped Small to help launch its Cherry Aura and Vanilla Comfort collections during New York Fashion Week.

Her reinvention has not come at the expense of performance, with her content generating more than 19.5 million engagements in the data analysed by Traackr for the Index.

Small’s ability to re-establish herself independently while continuing to land significant opportunities earns her a place in the Rated tier.

Representation: Small is represented by Gersh.