Rebecca Bloom

Building a following around extreme wealth is always going to polarise, particularly against the backdrop of a cost-of-living crisis. But Rebecca Bloom, born Rebecca Ma, has managed to turn the excess of RichTok into one of social media’s fastest-growing personal brands.

Bloom went from a relative newcomer at the start of 2025 to more than 10 million followers across platforms by October 2026, with that rapid rise opening the door to major luxury partnerships.

Her August 2025 Lake Como wedding showed just how effectively she can turn major moments in her personal life into content. The celebrations became a spectacle in their own right, attracting extensive fashion coverage and brand involvement including Lancôme.

On the media front, Bloom is now looking beyond short-form content. In October 2026, she announced Bloom’s Room, a weekly video podcast produced with PAVE Studios and launching in January 2027, where she plans to tackle money, relationships and the thinking behind the choices she shares online.

Building a career around conspicuous wealth is a difficult line to straddle, but Bloom has managed to turn the attention, including the criticism, into sustained growth and increasingly significant opportunities. That earns her a place in the Rated tier.

Representation: Bloom is represented by United Talent Agency (UTA).