Romeo Bingham

Romeo Bingham knows how to make the most of a viral moment. This past year has seen them turn one breakout jingle into a string of major brand campaigns, landing them a spot in the Rated tier.

The first came in December 2025, when Bingham posted an original Dr Pepper jingle that quickly took off online. They capitalised on the attention in January when Dr Pepper licensed the song for an official television commercial, which aired during the College Football Playoff National Championship.

Vita Coco soon commissioned Bingham to create a jingle of its own. The partnership grew into a Super Bowl campaign, with Bingham attending the game and their work appearing on a Times Square billboard. Hyundai has also since tapped them for a custom jingle and road trip campaign.

That run of work has shown Bingham’s breakout was more than a flash in the pan. Their ability to turn a simple creative idea into something brands can build bigger campaigns around earns them a place in the Index, and could make Bingham a creator to watch well beyond the original viral moment.

Representation: Bingham is managed by Miguel Olave.