Credit: Anastasia Beverly Hills.
Aditya Madiraju
- First ranked
- 2026
- Years ranked
- 01
- Dealbase entries
- 01
TDI Review
After more than a decade balancing a career in finance with his growing presence in beauty, Aditya Madiraju is now seeing what happens when he gives content his full attention.
Madiraju left his 12-year finance career in 2024, five years after photographs from his Hindu wedding to husband Amit Shah first propelled him into the spotlight. His self-taught makeup tutorials have since made him a visible voice for men in beauty, with his content generating more than 35 million engagements and 824 million video views in the Beauty data analysed by Traackr for the Index.
Brands have continued to buy into that influence. In August 2025, bareMinerals included Madiraju alongside Patricia Bright, Manny MUA and Glamzilla in its 30th-anniversary campaign, bringing together creators from different eras of online beauty. He has also worked with e.l.f. Cosmetics and Anastasia Beverly Hills.
Madiraju’s strong performance and growing standing with established beauty brands earn him a place in the Rated tier.
Representation: Madiraju is represented by Digital Brand Architects (DBA).
Signals
Total VIT
154.2k
Source
Top platform
Source
Dealbase appearances
Patricia Bright, Aditya Madiraju, Manny MUA, Glamzilla x bareMinerals
bareMinerals tapped OG influencers, Patricia Bright, Aditya Madiraju, Manny MUA and Glamzilla – to mark its 30-year anniversary. Bringing creators from different digital eras, the campaign highlighted the brand’s heritage and continued social relevance.