Aiyanna

Aiyanna goes by a mononym, somewhat fitting for a creator whose content reveals relatively little about her and considerably more about the everyday interactions happening around her.

Her following has grown through humorous vlogs filmed largely from her point of view, with Meta’s smart glasses allowing viewers to follow along as she visits restaurants and other local businesses and strikes up conversations with the people she meets.

In a social landscape increasingly shaped by wearable technology, Aiyanna has managed to make the technology itself feel secondary and distinctly human.

That approach is reflected in her performance. Across just 72 posts analysed by Traackr for the Index, Aiyanna generated more than 18 million engagements and 128 million video views, with an engagement rate of 12.06%.

Aiyanna’s distinctive take on first-person vlogging, and the audience she has built around it, lands her a spot in the Rated tier and makes her one to watch.