Annabel Lucinda

Fitness creator Annabel Lucinda lands a place in the Rated tier for building a clothing business around her personal journey, while expanding her reach into podcasting.

Lucinda, who has worked with brands including Gymshark, created Regain Your Power in 2024. The apparel brand was inspired by her experience of rebuilding her mental and physical health after struggling with an eating disorder and alcohol use. She wanted to turn that experience into something that could help others find the strength to keep going.

In August 2026, Lucinda expanded Regain Your Power into a podcast, opening up conversations around fitness, body image, sobriety and life in her twenties.

Her content has also delivered strong results. Lucinda generated more than 19 million engagements in the performance data analysed by Traackr for the Index, with an engagement rate of 2.17%.

The connection between Lucinda's personal experiences, her audience and the business she is building gives Regain Your Power more substance than a typical creator merchandise line.

Representation: Lucinda is managed by Nowfluence.