Charli D’Amelio

Charli D’Amelio needs little introduction. The first creator to reach 100 million followers on TikTok, she went on to build a career spanning television, major brand deals and Broadway, much of it alongside the family who became part of the D’Amelio empire.

This past year has seen D’Amelio break away from that family business and take greater control of the career she built as a teenager. After completing a 10-month run in Broadway’s & Juliet in September 2025, she stepped away from social media between October and February and began reshaping the team around her.

By December, D’Amelio had formally separated from D’Amelio Brands and parted ways with her longtime manager. She now oversees her own finances and has become more selective about the projects she takes on.

The next test is what she does with that control. D’Amelio, who still has more than 160 million TikTok followers, said in October that she was preparing to announce a major new project in November as she puts performing back at the centre of her plans.

D’Amelio’s scale and continued pull earn her a place in the Rated tier, but this has largely been a rebuilding year. Whether she can turn that reset into a second act capable of matching her previous heights will be one to watch.

Representation: United Talent Agency (UTA).