Dude Perfect

Dude Perfect joins the Highly Rated tier after a year that showed just how far the group has come from the sports challenges and elaborate trick shots that made it one of YouTube’s earliest creator success stories. Seventeen years after launching, the five-man group is still finding new ways to turn its brand of sports entertainment into bigger projects, expanding further into gaming, live entertainment and a major new partnership with Disney.

The Disney deal gives Dude Perfect considerably more to work with than another distribution outlet. Alongside bringing some of the group’s existing content to Disney+, the partnership will see it create original work around major Disney properties and events, including Avengers: Doomsday, the 50th anniversary of Star Wars and Super Bowl LXI. 

It also stretches into consumer products and experiences, effectively giving Dude Perfect access to Disney’s vast IP and infrastructure as it looks to build its own entertainment business.

Its own IP has been expanding at the same time. Dude Perfect Trickshot Challenge launched exclusively on Nex Playground in September, turning the group’s signature trick shots into a motion-controlled game that lets fans recreate them at home. The launch followed the 2026 Squad Games Tour, where Nex was already integrated into the live experience, showing how Dude Perfect can carry the same idea across content, gaming and events.

Perhaps most remarkable is that Dude Perfect is still doing all of this together. At a time when creator collectives have often proved difficult to sustain, the same five friends who started making videos together are still finding inventive ways to grow what they created. That staying power, and their ability to keep finding new opportunities without losing what made the group work in the first place, firmly earns the group their place.

Representation: Dude Perfect is represented by CAA for brand partnerships and commercial deals.