Emma Chamberlain

Credit: Pinterest.

Rated

Emma Chamberlain

First ranked
2026
Years ranked
01
Dealbase entries
03

TDI Review

This year has seen several creators turn their attention to building product businesses, but Emma Chamberlain is no stranger to the game. Her business Chamberlain Coffee, first launched in December 2019 and is fast becoming a household name in its own right.

Her ongoing partnership with Pinterest lands her a spot on the rated list and is indicative of Chamberlain’s ability to weave the retail brand into her wider influencer work. After first using the platform’s trend data to develop a limited-edition coffee blend in 2025, the duo returned again this year with a fresh collection, translating Pinterest’s nature-inspired “Wilderkind” trend into an almond-flavoured blend and accompanying products.

In July, Chamberlain revealed during an episode of Emma Grede’s Aspire podcast that the coffee brand is now stocked in more than 8,000 stores, while emphasising her focus on profitability and building a business that can stand on its own. Her personal profile remains potent too, with Mugler deepening its relationship with Chamberlain by making her the face of its latest fragrance campaign in May 2026.

At a point when creator-founded brands are becoming increasingly commonplace, Chamberlain is already several chapters into that story. That head start keeps her firmly on the radar.

Representation: Chamberlain is represented by United Talent Agency (UTA).

Signals

Total VIT

16.7k

Source

Top platform

Instagram

Source

Dealbase appearances

Emma Chamberlain x Pinterest

Brand
Pinterest
Creator
Emma Chamberlain
Industry
Tech
Country
Usa
Launch
Oct 2026
Followers
26.5M+ (YouTube, TikTok, Instagram)
Management
UTA

Chamberlain Coffee has partnered with Pinterest for a second limited-edition collection inspired by one of the platform’s predicted trends. Emma Chamberlain chose the nature-inspired “Wilderkind” trend and used Pinterest boards filled with forest scenes, blueberries and animals to help shape an almond-flavoured coffee blend, blueberry syrup, mug and picnic blanket.

Emma Chamberlain x Mugler

Brand
Mugler
Creator
Emma Chamberlain
Industry
Retail/Fashion
Country
Usa
Launch
May 2026
Followers
26.5M+ (YouTube, TikTok, Instagram)
Management
UTA

Mugler has tapped Emma Chamberlain to front its new fragrance campaign, The Womanalities. Chamberlain plays a series of different characters, each representing one of the house's fragrances, including Angel, Alien, A*Men and Over The Musk.

Emma Chamberlain x Pinterest

Brand
Pinterest
Creator
Emma Chamberlain
Industry
Tech
Country
Usa
Launch
Jun 2025
Followers
27M+ (Instagram, Youtube, TikTok)

Pinterest partnered with Emma Chamberlain’s Chamberlain Coffee to launch a limited-edition coffee blend inspired by trending search data. The collaboration tied Pinterest’s cultural insights to product development, with creative led by Emma’s brand.