Credit: Netflix.
Jake Shane
- First ranked
- 2026
- Years ranked
- 01
- Dealbase entries
- 02
TDI Review
Jake Shane has come a long way from the improv-style TikToks that made him one of social media’s breakout comedians. Having already expanded beyond TikTok with his hit interview podcast Therapuss, this year has seen Shane test how much further his appeal can travel.
Television is becoming an important part of that next chapter. After appearances in Hacks, Too Much and Adults, Shane is now developing Wishful Thinking, a comedy project for Hulu that will give him the chance to bring his distinctive comic voice to a bigger format.
But Shane is not only looking to the screen. In February, he was appointed chief creative officer of confectionery brand Katjes’ US business, and has since co-created Sourpuss, a gummy inspired by his own tastes and community that launched across around 1,200 Target stores in September. The role gives him a meaningful hand in shaping the brand as it expands in the US, rather than simply putting his name to a campaign.
That ambition is showing up elsewhere too. Shane made his first brand investment this year, taking a stake in Dolce Glow, while his Broadway debut added another dimension to his comedy career.
There is still room for these moves to develop, but Shane is already proving that his appeal can travel well beyond social media. Keep this pace up and it may not be long before he earns himself a place among the Elite.
Representation: Shane is represented by United Talent Agency (UTA).
Signals
Total VIT
21.2k
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Top platform
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Dealbase appearances
Jake Shane x Katjes
Podcast host and creator Jake Shane has been appointed Chief Creative Officer at German confectionery brand Katjes, as the company expands its $1 billion gummy business into the U.S. market. Shane, who built a following of more than 5.4 million across TikTok and Instagram through his comedy videos and podcast “Therapuss,” will oversee creative strategy, brand messaging and marketing campaigns in the U.S. The partnership began after Shane organically posted about Katjes products as a fan. He will now help shape the brand’s U.S. positioning, with a focus on social-first campaigns and comedy-led content.
Jake Shane x Popsicle
Popsicle teamed up with creator and Therapuss podcast host Jake Shane to launch the limited-edition All Cherry Popsicle Box, inspired by his viral hunt for cherry-flavored popsicles. Shane co-designed the packaging and starred in the campaign’s TikTok reveal, which quickly went viral.