One of YouTube’s original beauty gurus, Jeffree Star remains a significant presence in the category more than a decade after building his audience online.
That longevity is reflected in his performance. Across the data analysed by Traackr for the Index, Star recorded an overall VIT score of 110,446, alongside more than 571 million video views.
He has also continued expanding the product business built around his audience. In July 2026, Jeffree Star Cosmetics launched Heavy Metal Couture, a rock-inspired collection spanning make-up, accessories and apparel, including new versions of the hand mirrors that have become a recognisable part of the brand.
Star’s continued product activity and strong performance in Traackr’s data earn him a place in the Rated tier.
Representation: Jeffree Star is represented by his in-house team.
