Jordan Howlett

Jordan Howlett lands a spot in the Rated tier thanks to a series of moves that have expanded his career while staying closely tied to the quirks his audience has come to know him for.

A notable recent example is his partnership with Blenders Eyewear, announced in July 2026. The partnership saw Howlett step into the role of chief content officer, giving him a say in the brand’s product launches and collaborations. It is a particularly fitting move for a creator whose reading glasses and signature glasses toss have become a recognisable part of his videos.

Food, another defining feature of Howlett’s content, is also taking him into new territory. His first book, Come Here and Cook, arrives in November, combining 40 recipes with 40 stories about his life, from working in restaurants to the fast-food recreations behind his Fast Food Secrets Club.

Howlett’s ability to turn the characteristics that made his content distinctive into bigger opportunities earns him a place in the Rated tier.

Representation: Howlett is represented by Greenlight Group.