Credit: Moose Toys.
Jordan Matter / Salish Matter
- First ranked
- 2026
- Years ranked
- 01
- Dealbase entries
- 02
TDI Review
Salish and Jordan Matter are taking the family entertainment business they built on YouTube into much bigger territory. In February, the father-daughter duo signed a wide-ranging deal with Netflix to develop, produce and star in original projects, earning them a place in the Highly Rated tier.
Their move into streaming is already working. Salish & Jordan Matter generated 29 million views across two seasons on Netflix in the first half of 2026, while Season 3 later spent two consecutive weeks in the global Top 10. Netflix is now backing the pair to create new shows, while also working with them on products and live experiences.
Their business is growing beyond entertainment too. In September 2025, Salish co-founded skincare brand Sincerely Yours, which launched with Sephora and later secured investment from Strand. In August, she also partnered with Chipotle on her own limited-edition order, becoming the youngest creator to receive a digital menu item at the chain.
Representation: Flywheel.
Signals
Total VIT
443.2k
Source
Top platform
YouTube
Source
Dealbase appearances
Salish Matter x Chipotle
Sixteen-year-old creator Salish Matter has launched her own limited-edition order with Chipotle, based on the Kids Cheese Quesadilla she has regularly featured in her content. The order is available through Chipotle’s app and website, while Matter and her meal are also being promoted on menu boards across Los Angeles and Orange County. Five fans will also win the chance to meet her and create content with her in Los Angeles.
Salish Matter, Jordan Matter x Netflix
Streaming platform Netflix commissioned a new unscripted series led by YouTube creator Salish Matter, produced by her father and longtime collaborator Jordan Matter. The show adapts the pair’s existing YouTube format for a Netflix audience, centring on family-friendly challenges and coming-of-age storytelling.