Mikayla Nogueira

Mikayla Nogueira is increasingly building a career that extends beyond beauty content, with the rapid growth of the company she co-founded offering the clearest evidence of that shift.

Launched in March 2025 by Nogueira and beauty executive Ani Hadjinian, POV Beauty gave the creator her own stake in the beauty market where she had already built an enormous following. The skin-prep brand has continued to develop its range, including the launch of Chill It, a cooling water-gel moisturiser, in April 2026.

The bigger test was whether that demand could carry beyond Nogueira’s own channels. In September 2026, POV Beauty entered Sephora stores across the US and select locations in Canada, with first-week sales exceeding the retailer’s projections by 80%.

That early performance has already attracted further backing. In October 2026, POV Beauty raised $15 million in Series A funding to support its next stage of growth, little more than 18 months after launching.

Nogueira earns her Rated position by showing that the audience she built through beauty content can support a growing business of her own, with POV Beauty’s first 18 months suggesting there is considerably more room to run.

Representation: Nogueira is represented by The Digital Brand Architects.