Nabela Noor

Nabela Noor’s history-making move into streaming has pushed her into the Highly Rated tier. In May, Noor became the first South Asian creator to host a lifestyle series for a major streaming platform with Hosted by Nabela Noor on Tubi, taking the home and lifestyle content she has spent years building online into a 30-minute TV format.

The series sees Noor welcome guests into her home, with episodes centred on cooking, entertaining and the everyday routines that have become a hallmark of her content. It is a significant step for a career that began in beauty before gradually expanding into a much broader lifestyle business.

That expansion already extends well beyond content. Noor has built her own home and lifestyle brand, Nabela Noor Home, alongside Studio NNH, which offers interior design services. Her design work has also led to partnerships with brands including WallPops and Surya.

The next phase looks set to be bigger still. Noor signed with CAA in October 2025, with the agency brought on to help expand her work across entertainment and business. Hosted by Nabela Noor offers the clearest indication yet of what that expansion could look like, putting Noor at the centre of a format built around the world she has already created online.

Representation: CAA and DBA.