Credit: Netflix.
Rachel Griffin Accurso (Ms Rachel)
- First ranked
- 2026
- Years ranked
- 01
- Dealbase entries
- 02
TDI Review
Rachel Griffin Accurso, better known as Ms Rachel, has turned her hugely popular children’s content into a business that now stretches well beyond YouTube, earning her a place in the Highly Rated tier. In January 2025, she was among the first major YouTube creators to bring her existing videos to Netflix. The streamer doubled down on the partnership this April, ordering more episodes ahead of a third season over the summer.
Her expansion beyond video stretched further still this year. Accurso added several new titles to her growing children’s book catalogue, while music became a more central part of her work.
That reach has also created a growing market for products. In February, Crayola partnered with Accurso on colouring books and art supplies inspired by her videos. It followed collaborations with Tonies and Spin Master, while a NUK partnership brought her name to a line of sippy cups in September 2025.
Netflix remains the biggest step beyond YouTube, but the wider business now taking shape around Ms Rachel shows how successfully Accurso has carried what works on screen into books, music and products for the same young audience.
Representation: CAA.
Signals
Total VIT
2.2k
Source
Top platform
Source
Dealbase appearances
Ms Rachel x Crayola
Crayola partnered with Ms Rachel on a line coloring books, stickers, crayons and markers. Each colouring book page was inspired by her signature songs and characters.
Ms Rachel x Netflix
Netflix partnered with children’s creator Ms Rachel to bring her preschool educational content to the streaming platform. The deal makes Ms Rachel’s videos available to Netflix subscribers, extending her reach beyond YouTube to a more traditional TV-style environment for families.