India is moving to professionalise its fast-growing creator economy by tackling a credibility gap at its core. The Indian Influencer Governing Council (IIGC) has launched the country’s first formal certification for creators, describing it as a necessary step toward establishing shared standards in the sector.

Dec 3, 2025

Australia’s under-16 social media ban won’t collapse the country’s creator economy, but is likely to reshape the way influencers package their content for younger audiences, industry insiders have said. The law, which comes into effect on 10 December, will require platforms to block accounts for anyone under 16, or face fines of up to A$49.5 million ($32 million) for non-compliance.

Nov 26, 2025

Africa’s creator economy is entering its Sidemen era – and Bobai Balat, founder of creator-finance startup Endow, is putting capital behind it. Balat, the chief executive of Endow – a digital bank built for content creators – says the next phase of growth won’t be led by solo influencers chasing followers, but by collaborative teams.

Nov 24, 2025

India’s creator economy is entering a new phase, and the clearest signs of that shift are emerging in the UAE. Sprout Media, a Dubai-based marketing agency, has formed a strategic partnership with BeerBiceps – one of India’s most successful creator-led media companies – in a move that reflects g...

Nov 24, 2025