The Business of Influence, Tracked.
The Business of Influence, Tracked.
About
The Daily Influence is an industry publication examining how the creator economy is actually evolving — beyond headlines, hype cycles and platform messaging.
We cover these shifts through reporting, interviews and analysis that explore not just what is happening, but why, who benefits, and what it means for the wider sector.
Our coverage focuses on platform strategy, brand and agency behaviour, regulation and global market developments, with particular attention to under-served and high-growth regions.
The Daily Influence is editorially independent and industry-facing. It is written for anyone who wants to understand how the creator economy works in practice — from creators and founders to brands, agencies and platform operators.
Dealbase
Dealbase, our campaign tracker, gives you verified data on influencer–brand partnerships: who's working with who, why it matters, and what it signals for the market. Search by location, category, or even controversy — and if you've landed a partnership worth featuring, let us know.
FOUNDER: Victoria Ibitoye
Victoria is the founder and editor of The Daily Influence. She has over a decade of experience in business and media journalism, spanning retail, markets, and mergers and acquisitions. She's covered everything from corporate dealmaking to cultural shifts in the digital economy, experience that now shapes The Daily Influence's mission to deliver clear, data-led reporting for the creator industry.
