The UK’s Interactive Advertising Bureau (IAB) has launched what it calls the country’s first industry-backed creator qualification, as advertisers push for greater transparency and professionalism across influencer marketing.

May 20, 2026

Meta has failed to enforce its own age restrictions on Instagram and Facebook, breaching the EU’s Digital Services Act, the European Commission has preliminarily found.

Apr 29, 2026

An Instagram influencer has become the first creator to fall foul of the UK’s less healthy food advertising rules after promoting Lidl’s bakery range in a paid post. The Advertising Standards Authority ruling marks an early test case for how the restrictions apply to creator content, with industry experts saying the changes could shift how food advertising is executed on social platforms.

Apr 16, 2026

A new certification programme designed to standardise transparency in influencer marketing has gone live in the US, as industry bodies look to formalise what has long been an inconsistent part of the creator economy.

Apr 13, 2026

Influencers in India could face stricter rules on posting about news and current affairs under new government proposals.

Apr 13, 2026

Italy's probe into whether Sephora and Benefit used micro-influencers to drive compulsive purchasing among children has taken the "Sephora kids" phenomenon from meme to regulatory matter – raising the question of whether the industry's attempts to self-regulate were ever going to be enough.

Apr 1, 2026

YouTube and Meta have vowed to appeal a landmark US verdict that found their platforms contributed to harm – in a move that could fundamentally reshape how social media products are designed and regulated.

Mar 27, 2026

Nigeria has launched a public consultation on whether to restrict children’s access to social media, joining a growing number of governments exploring protections for young users online.

Mar 17, 2026

India is attempting to bring order to the often informal world of influencer marketing by introducing a standard contract designed to set clearer rules for brand collaborations.

Mar 11, 2026