The Business of Influence, Tracked.
The Business of Influence, Tracked.

Prediction market platforms Polymarket and Kalshi are facing growing scrutiny from regulators over how they use content creators to promote their services to consumers.
Jul 6, 2026

Australia is strengthening its landmark under-16 social media law with tougher enforcement powers and higher penalties, as the government says major platforms are still failing to keep children off their services.
Jul 3, 2026

India is proposing to classify social media influencers with more than 500,000 followers as celebrities for the purposes of financial advertising, bringing many creators under the same endorsement rules that apply to film stars and other public figures.
Jun 30, 2026

The UK government's ban on social media for under-16s has drawn mixed reactions from those operating in the creator economy, as industry figures, campaigners and platforms debate how best to protect young people online.
Jun 16, 2026

Prediction market platform Kalshi has been referred to US regulatory authorities after declining to participate in an inquiry into its influencer marketing practices.
Jun 8, 2026

A parliamentary group representing UK creators has urged the government to distinguish educational content from social media platforms, warning that broad measures could unintentionally limit access to learning resources and online communities.
Jun 8, 2026

Kenya's demand that X establish a physical office in Nairobi within 90 days is the latest sign of a broader shift underway across Africa, where governments are seeking greater control over the platforms that shape online conversations and creator incomes.
Jun 1, 2026

The UK’s Interactive Advertising Bureau (IAB) has launched what it calls the country’s first industry-backed creator qualification, as advertisers push for greater transparency and professionalism across influencer marketing.
May 20, 2026

Meta has failed to enforce its own age restrictions on Instagram and Facebook, breaching the EU’s Digital Services Act, the European Commission has preliminarily found.
Apr 29, 2026