Influencer advertising remains significantly harder for UK audiences to recognise than brand-run social media ads, new research from the Advertising Standards Authority (ASA) shows – a finding with direct implications for creators navigating compliance and trust. The study, based on a survey of ...

Feb 13, 2026

Content creators could gain new rights to restrict how their work is used in Google’s AI-powered search features, under new proposals floated by the UK’s competition watchdog.

Jan 29, 2026

Content creators in the US will soon be able to train for and signal compliance with advertising and disclosure rules under a new industry-backed initiative. The move aligns the US with a growing global push toward formal standards, reflecting rising appetite for structure in the creator economy.

Jan 22, 2026

Content creators in the US could soon benefit from stronger protections and clearer rules under a bill of rights proposed by Congress, as the growing creator economy draws fresh attention on Capitol Hill.

Jan 19, 2026

Food influencers face new restrictions on how they promote unhealthy food online, as tougher UK advertising rules come into force today. The changes, introduced by the country’s advertising watchdog, restrict paid online promotion of “identifiable” less healthy food and drink products by large brands – forcing creators and food companies to adapt how they work together.

Jan 5, 2026

Nigeria’s creator economy has entered a new fiscal phase as sweeping tax changes kick into force this year, formally pulling content creators deeper into the country’s tax net. The reforms, which took effect on January 1, form part of a broader government effort to expand revenue collection and modernise Nigeria’s tax system, as policymakers seek to raise the country’s tax-to-GDP ratio by 2027.

Jan 5, 2026

The European Commission is investigating whether Google is using YouTube creator content to train its generative AI models on unfair terms, including doing so without proper compensation or giving creators a genuine ability to refuse.

Dec 11, 2025

India is moving to professionalise its fast-growing creator economy by tackling a credibility gap at its core. The Indian Influencer Governing Council (IIGC) has launched the country’s first formal certification for creators, describing it as a necessary step toward establishing shared standards in the sector.

Dec 3, 2025

Australia’s under-16 social media ban won’t collapse the country’s creator economy, but is likely to reshape the way influencers package their content for younger audiences, industry insiders have said. The law, which comes into effect on 10 December, will require platforms to block accounts for anyone under 16, or face fines of up to A$49.5 million ($32 million) for non-compliance.

Nov 26, 2025