The Business of Influence, Tracked.
The Business of Influence, Tracked.
Regulation
Kalshi referred to regulators over influencer marketing inquiry
Prediction market platform Kalshi has been referred to US regulatory authorities after declining to participate in an inquiry into its influencer marketing practices.
Jun 8, 2026
Creators call for educational content carve-out in under-16 social media debate
A parliamentary group representing UK creators has urged the government to distinguish educational content from social media platforms, warning that broad measures could unintentionally limit access to learning resources and online communities.
Jun 8, 2026
Kenya's ultimatum to X shows Africa's growing push for digital sovereignty
Kenya's demand that X establish a physical office in Nairobi within 90 days is the latest sign of a broader shift underway across Africa, where governments are seeking greater control over the platforms that shape online conversations and creator incomes.
Jun 1, 2026
IAB UK launches creator qualification
The UK’s Interactive Advertising Bureau (IAB) has launched what it calls the country’s first industry-backed creator qualification, as advertisers push for greater transparency and professionalism across influencer marketing.
May 20, 2026
EU finds Meta failed to stop under-13s accessing Instagram and Facebook
Meta has failed to enforce its own age restrictions on Instagram and Facebook, breaching the EU’s Digital Services Act, the European Commission has preliminarily found.
Apr 29, 2026
First influencer caught by UK’s junk food advertising rules
An Instagram influencer has become the first creator to fall foul of the UK’s less healthy food advertising rules after promoting Lidl’s bakery range in a paid post. The Advertising Standards Authority ruling marks an early test case for how the restrictions apply to creator content, with industry experts saying the changes could shift how food advertising is executed on social platforms.
Apr 16, 2026
Institute for Responsible Influence: certification push will “raise the bar” for creator economy
A new certification programme designed to standardise transparency in influencer marketing has gone live in the US, as industry bodies look to formalise what has long been an inconsistent part of the creator economy.
Apr 13, 2026
India proposes extending IT rules to influencers posting news content
Influencers in India could face stricter rules on posting about news and current affairs under new government proposals.
Apr 13, 2026
Sephora kids grew up, now Italy wants answers
Italy's probe into whether Sephora and Benefit used micro-influencers to drive compulsive purchasing among children has taken the "Sephora kids" phenomenon from meme to regulatory matter – raising the question of whether the industry's attempts to self-regulate were ever going to be enough.
Apr 1, 2026