THE DAILY INFLUENCE

The Business of Influence, Tracked.

Money

Money

Miroma deepens creator economy push with Ad Results Media acquisition

Marketing group Miroma has acquired a majority stake in creator and podcast media agency Ad Results Media (ARM) as it deepens its investment in the creator economy and expands its presence in the US.

Jul 3, 2026

Money

Hypefy targets US expansion after $7.2m funding round

Hypefy has raised $7.2 million to fund expansion into the US and Western Europe. Chief executive Stjepan Zelić told The Daily Influence the Croatian AI platform plans to double its headcount as it takes on the growing number of companies competing to automate creator marketing.

Jul 2, 2026

Money

Reign Maker adds talent management company to growing creator economy portfolio

Reign Maker Group has acquired a majority stake in Hyphen HQ, a talent management company built around a profit-sharing model that gives creators and managers a financial stake in the agency they help build.

Jun 22, 2026

Money

LADbible owner acquires Uncovered in deal worth up to £33.8m

The owner of LADbible has acquired a 75% stake in Gen Z creative agency Uncovered as it looks to build a stronger direct revenue business with brands. The acquisition, worth up to £33.8 million, gives LBG Media a social-first creative agency at a time when publishers are under pressure to reduce their reliance on platform-driven traffic.

Jun 19, 2026

Money

CAA, TPG launch $250m vehicle targeting creator businesses

Creative Artists Agency and private equity firm TPG have launched a $250 million investment vehicle to acquire and grow creator-led businesses. The move follows a string of creator-focused investment announcements this year, including Night's $70 million raise and YMU Ventures.

Jun 12, 2026

Money

Accenture Song to acquire Whalar

Accenture Song is set to acquire creator marketing agency Whalar, in a deal dubbed the largest creator economy transaction to date.

Jun 9, 2026

Money

Goalhanger launches venture arm to back creator-led media startups

Goalhanger is backing the next generation of media creators with the launch of a new investment division, Goalhanger Ventures. The UK podcast group said the new arm will invest in businesses across video, social, audio, live experiences and commercial platforms.

May 27, 2026

Money

Fixated snaps up Studio71's US division

Fixated has acquired Studio71's US business, bringing a network of more than 1,000 creators under its platform. The Los Angeles-based company said the deal will help it support creators across the full process – from managing talent and producing content to turning that work into income – as it looks to build a more integrated platform for creator-led businesses.

Apr 22, 2026

Money

Sister Group takes majority stake in After Party Studios

Sister Group has taken a majority stake in After Party Studios, adding a creator-led business to its portfolio.

Apr 22, 2026