The Business of Influence, Tracked.
The Business of Influence, Tracked.

A US talent business known for representing some of fashion and entertainment’s biggest stylists has snapped up The Blogger Agent to fuel its international expansion. Founded by Claudia Bish in 2015, The Blogger Agent’s roster includes creator Isobel Lorna and collectively reaches more than 100 million followers on social media.
Sep 28, 2026

Steven Bartlett has launched a new venture aimed at building larger businesses around major creators, backed by an ambition to deploy up to $400 million into creator-led companies over the coming years.
Sep 15, 2026

Alex Cooper and Matt Kaplan's media company Unwell has been valued at $500 million after securing its first outside investment.
Aug 14, 2026

Podcast platform Acast has acquired Backyard Ventures, a US creator representation and monetisation business, in a deal worth up to $20 million.
Aug 12, 2026

Live shopping platform Whatnot has raised $545 million in a Series G funding round, taking its valuation to $20 billion.
Aug 11, 2026

The nootropic brand co-founded by Chris Williamson and James Smith expects to generate $25 million in revenue this year following backing from the consumer venture capital firm.
Aug 6, 2026

Passionfroot has raised $15 million in a Series A funding round led by Insight Partners, as demand for B2B creator marketing continues to grow.
Jul 24, 2026

Investment firm Content Partners has expanded into the creator economy with the launch of Wonderloom Media, a new holding company focused on buying and growing creator businesses. Its first acquisition is YouTube true crime channel Dr. Insanity.
Jul 15, 2026

Marketing group Miroma has acquired a majority stake in creator and podcast media agency Ad Results Media (ARM) as it deepens its investment in the creator economy and expands its presence in the US.
Jul 3, 2026