Dealbase

KFC has teamed up with IShowSpeed to launch Hot Ranch Big Dip, a new spicy ranch sauce served in four-ounce portions across the US. Available for a limited time, the dip is twice the size of KFC’s typical sauce cups and launches alongside several menu additions.

The Sidemen have partnered with the National Film and Television School (NFTS) to train the next generation of unscripted producers. The NFTS x Sidemen Entertainment Unscripted Formats Programme will give students on the school’s one-year Developing and Producing Unscripted Formats MA direct exposure to Sidemen Entertainment.

Netflix is expanding its creator-led programming push, striking a new deal with Drew Binsky to bring his unique travel content to its platforms.

Beast Industries has entered into a multi-year partnership with Google spanning Gemini and Google Health, expanding MrBeast's relationship with the tech giant beyond YouTube. The partnership kicked off with a video in which three teams race to survive the jungle, desert and Arctic, using Gemini to help navigate dangers and changing conditions. MrBeast will also appear in Google's wider Gemini campaign and integrate Fitbit Air into an upcoming challenge.

Sixteen-year-old creator Salish Matter has launched her own limited-edition order with Chipotle, based on the Kids Cheese Quesadilla she has regularly featured in her content. The order is available through Chipotle’s app and website, while Matter and her meal are also being promoted on menu boards across Los Angeles and Orange County. Five fans will also win the chance to meet her and create content with her in Los Angeles.

IShowSpeed has launched an apparel collection with Killer Merch across 560 Zumiez stores in the US. The collection includes five T-shirts and a hoodie, with Zumiez reportedly skipping its usual smaller-store test and rolling the range out nationwide from launch.

Mugler has tapped Emma Chamberlain to front its new fragrance campaign, The Womanalities. Chamberlain plays a series of different characters, each representing one of the house's fragrances, including Angel, Alien, A*Men and Over The Musk.

Chloe Veitch has joined skincare brand Osier as a brand ambassador as the company looks to reach younger audiences while expanding beyond skincare into a broader luxury wellness brand. Founder Cheree Ashley said Veitch's openness about sobriety and shared experience with addiction recovery made her the natural choice for the partnership.

Twitch streamer Emily Zhang popularly known as ExtraEmily is taking her content from livestreams to Hulu with her own series titled ExtraEmily: Creator Essentials. The show repackages Zhang's previous vlogs and streams into a more traditional episodic TV format for Hulu/Disney+ viewers.

Australian fashion creator Sophia Begg, known online as Sopha Dopha, has been named the face of Glassons' new premium EDT Capsule 8 collection. The partnership sees Begg front the retailer's latest campaign, marking a full-circle moment after a 2021 video of her wearing a Glassons corset reportedly drove enough demand to crash the brand's website during a restock.

Beauty creators Katie Fang and Aliya Rachinski have become the first creator equity partners at skincare brand ESW Beauty, taking ownership stakes and strategic roles as brands increasingly look beyond creators' reach to their expertise.

Blenders Eyewear has appointed creator Jordan Howlett as its Chief Content Officer, giving him responsibility for shaping the brand's creative output, product launches and collaborations. The move expands Howlett's role beyond a traditional ambassador, making him part of the company's long-term creative and product strategy.