Dealbase

Unilever launched the Vaseline Brow Tamer and All-In-One Primer and Highlighter Jelly with creators Jen Chae (US) and Lauren Luke (UK), inspired by hacks both women shared online nearly two decades ago. Both products sold out within minutes of their TikTok Live debut in March 2026.

New York “dirty soda” brand Cool Sips appointed creator and The Secret Lives of Mormon Wives cast member Whitney Leavitt as its first chief creative and brand officer.In the role, Leavitt will help shape the brand’s direction and develop new products, including launching her own drink, “The Whitney”.

YouTuber and streamer IShowSpeed is set to star in a new anime‑style series developed by Brian Robbins’ production company, Big Shot Pictures. In the project, IShowSpeed will voice and lend his likeness to the animated main character.

British creator Anastasia Kingsnorth has teamed up with The Fellas Studios to launch a new podcast, Oh, Anna!, co-hosted with her mum, Julie Stanton. The show centres on personal storytelling, humour and reactions to online culture, built around their real-life dynamic. Early traction was strong, with the trailer reaching 1.5 million views within 16 hours.

Tubi has partnered with Nabela Noor to launch Hosted by Nabela Noor, a lifestyle series bringing her signature content into a TV-style format. Each 30-minute episode follows Noor as she hosts guests in her home, spanning cooking, entertaining and everyday routines. The show expands Noor’s content beyond social platforms into long-form streaming, with all episodes dropping on May 20.

Ride-hailing company Uber partnered with Irish television personality and model Maura Higgins to launch a St Patrick's Day campaign titled "Uber IrishXit." Created with Mother New York, the campaign leans into the Irish exit – the art of slipping away from a party without saying goodbye – positioning Uber as the getaway driver of choice when the celebrations run long.

American deodorant brand Degree has partnered with model and Love Island USA star Leah Kateb as the face of its 2026 "Five Types of Sweat" campaign. Rather than a traditional ad, Kateb takes on the role of official tester, speaking directly to camera while putting the product through everyday situations like morning routines and stressful interviews.

Gen Alpha skincare brand Evereden has awarded equity stakes to three teenage creators – Madison Rae (14), Embreigh Courtlyn (15), and Kaili Asa (17) — under a new partnership model called Generation E. Launching alongside the brand's nationwide Sephora expansion, the trio will be involved in product development, testing and brand events, not just content creation.

TikTok food influencer Keith Lee is launching a weekly video podcast with Vox Media that will document how he and his family run their food-touring business. The podcast is set to debut in Spring.

TikTok star Haley Kalil is set to host Netflix's new reality competition series Win the Mall, marking her first television hosting role. The show, premiering this autumn, drops contestants into a living mall where they compete to outshop, outsmart, and outlast each other – combining retail strategy with social gameplay – until one walks away with the ultimate prize.

Refy has partnered with Audrey Indome for its new complexion hotline, an activation designed to help shoppers find the right shade and get advice on complexion products. Audrey, best known as co-host of The Receipts podcast, is part of the campaign’s advice-led format.

Keith Lee has taken an ownership stake in Brooklyn Dumpling Shop as part of a multi-year partnership, marking his first official brand investment. Alongside promoting the company, he will support pop-ups and work with the brand as a creative partner and investor.