MrBeast’s plans to launch a membership platform mirror the playbook once used by cable television giants that built entire channel ecosystems around audience segmentation, according to an industry observer who attended the company’s recent brand briefing.

May 19, 2026

Space NK’s Summer Society trip to Miami stopped feeds, filled tabloid pages and had audiences tuning in like a reality series. Speaking to The Daily Influence, head of PR Jini Sanassy explains why brand trips are not for every retailer, how Space NK builds its guest list – and why earned media value only tells part of the story.

May 14, 2026

The boundaries between streaming platforms and social media appear to be converging, as major streamers lean into vertical video to capture attention-strapped viewers.

May 12, 2026

Instagram and Spotify are tightening rules around AI-generated and recycled content, as platforms push to prioritise original work. But with synthetic media already thriving in the feed, the question is whether audiences and creators are ready to follow.

May 5, 2026

What does it take to move creators from distribution to the centre of the idea? In an interview with The Daily Influence, ShaNiece Pyles, content lead and creative director at Shea Moisture, breaks down the brand's viral silk press campaign – and why it all started with listening.

Apr 24, 2026

Building in public has become a defining ethos for modern founders. But for Joel Marlinarson, a London-based TikTok creator and brand strategist, the model is starting to show its limits.

Apr 20, 2026

Creators sign contracts worth thousands, but how many understand them? That question sits at the centre of Social Docket, an AI-powered platform that launched this week to help creators make sense of brand deals before they sign.

Apr 15, 2026

Beehiiv's expansion into podcasts is about following newsletter creators into their next channel, according to chief customer officer Preeya Goenka. In a wide-ranging interview with The Daily Influence, she discusses the road to video, why big tech can't easily replicate what Beehiiv does – and those LinkedIn acquisition rumours.

Apr 10, 2026

At the start of the year, Jamie Fetters posted a YouTube video called "take the leap of faith this time." At the time, she was underemployed, working as a barista and making the kind of content she needed to hear herself. Just a few months later, she won $100,000.

Apr 8, 2026