Publishers are increasingly turning to creators to solve a distribution problem they cannot fix alone. As search traffic falls and audiences drift to social platforms, partnering with creators is becoming the industry's most visible, if not reluctant, response.

Jun 24, 2026

KSI's departure from the Sidemen is drawing attention to a challenge more creator collectives are likely to face as they mature into media businesses: what happens when a founder decides to leave? Lawyers and industry observers say many were never built to answer that question.

Jun 3, 2026

Kenya's demand that X establish a physical office in Nairobi within 90 days is the latest sign of a broader shift underway across Africa, where governments are seeking greater control over the platforms that shape online conversations and creator incomes.

Jun 1, 2026

The creator economy has spent years mastering how to grow audiences. The harder question now is what happens behind the scenes – who coordinates the shoot, who manages the edit review, who makes sure the content due on Tuesday actually goes live on Tuesday. It is a gap Bryony Hopkins, who has notched stints at the BBC, LADbible and FlightStory, is aiming to solve.

May 29, 2026

Piers Morgan wants to build a billion-dollar media empire. Deborah Turness says legacy news must act now or be left behind. As the EU opens its summits to influencers and publishers reluctantly adapt, the debate over the role of creators in the future of news has well and truly hit the mainstream.

May 26, 2026

MrBeast’s plans to launch a membership platform mirror the playbook once used by cable television giants that built entire channel ecosystems around audience segmentation, according to an industry observer who attended the company’s recent brand briefing.

May 19, 2026

Space NK’s Summer Society trip to Miami stopped feeds, filled tabloid pages and had audiences tuning in like a reality series. Speaking to The Daily Influence, head of PR Jini Sanassy explains why brand trips are not for every retailer, how Space NK builds its guest list – and why earned media value only tells part of the story.

May 14, 2026

The boundaries between streaming platforms and social media appear to be converging, as major streamers lean into vertical video to capture attention-strapped viewers.

May 12, 2026

Instagram and Spotify are tightening rules around AI-generated and recycled content, as platforms push to prioritise original work. But with synthetic media already thriving in the feed, the question is whether audiences and creators are ready to follow.

May 5, 2026