Politicians are increasingly turning to social media creators to reach voters. For the creators themselves, however, the economics of political content remain uneven – shaped by a growing funding gap between left and right.

Mar 12, 2026

Sedge Beswick built SEEN Connects over eight years, navigated a £24 million valuation and walked away from a private equity deal two weeks before giving birth. Speaking to The Daily Influence, she discusses the micro versus macro influencer debate that won’t go away, what separates US and UK approaches to creator marketing, and why the right advisors can make or break a deal.

Mar 9, 2026

Sport has become an early testing ground for how the creator economy merges with traditional media. As leagues, broadcasters and platforms experiment with creators and athlete personalities, a simple lesson is emerging: it may be easier – and economically smarter – to work with creators than compete against them.

Mar 5, 2026

Nearly two months after new UK junk food ad rules took effect, food creator Becca Stock says they have reshaped brand partnerships and hit her income. She tells The Daily Influence why brands paused campaigns and why creators were given too little time to prepare.

Mar 2, 2026

One month after TikTok’s US ownership reset, the feared disruption has failed to materialise. Usage and sales remain steady. But as the ownership noise fades, a new regulatory battle is gathering pace in Europe.

Feb 20, 2026

Unilever’s results provide the first full-year test of its social-first strategy, with brands tied to creators delivering strong growth even as the company’s 2026 outlook remains cautious.

Feb 17, 2026

Netflix’s case that it competes with creator-led platforms is starting to look harder to dismiss. New earnings data and recent creator deals show how distribution and commissioning models are shifting, and what that means for creators navigating a converging market.

Feb 9, 2026

Khaby Lame’s recently announced brand licensing deal has drawn attention for its scale and controversy, but it has also brought renewed focus to a familiar question in the creator economy: how far creators are prepared to license their commercial likeness.

Feb 6, 2026

TikTok’s transition to US ownership has made the platform a more stable bet for brands selling products directly through it, according to ecommerce agency founder Liran Hirschkorn, who says the deal has unlocked pent-up demand from brands previously hesitant to invest in TikTok Shop.

Jan 30, 2026