Trade creators are attracting growing brand interest, but many are still accepting free products in place of payment. Build and Bloom founder Charnelle Merritt told The Daily Influence why she sees an untapped commercial opportunity in the sector and how its business-minded creators are approaching brand deals.

Sep 9, 2026

Nigeria’s micro-drama market is attracting huge audiences, but the bigger opportunity lies in what comes next. Industry insiders told The Daily Influence why the country is well placed to grow the format – and what needs to happen for creators to capture more of its value.

Sep 4, 2026

British television has spent recent years deciding whether YouTube is a friend or foe. Last week it invited the platform to answer the question itself.

Sep 1, 2026

Management is often seen as a natural next step for growing creators, but HLD Talent founder Hannah Holland believes too many sign before they are ready. Speaking to The Daily Influence, she explains what makes management worthwhile – and why building a career beyond social media takes more than simply wanting to be on TV.

Aug 24, 2026

Former Downing Street adviser turned podcaster Jimmy McLoughlin has seen political communications from both sides. He tells The Daily Influence why creators and podcasts are becoming part of the political playbook, and why businesses should be paying attention too.

Aug 20, 2026

Anthony Smith built the trailers that helped turn The Diary of a CEO into an industry benchmark. In an exclusive interview with The Daily Influence, he reflects on the moment he knew he'd made something special, why he decided to leave, and what comes next.

Aug 14, 2026

Disney's recently announced TikTok partnership has been positioned as a new way for fans to create with some of the entertainment giant's biggest franchises, but it also raises a question about the value of the content those fans are producing, and who ultimately benefits from it.

Aug 13, 2026

Employee-generated content is booming, from M&S's TikTok-famous food director to formal programmes at Starbucks and Gap. But as staff build valuable audiences for their employers, a messier question is emerging: when the relationship ends, who actually owns the content, the followers, and the goodwill?

Aug 10, 2026

What happens when people say they're wary of AI, but keep rewarding it anyway? OpenAI's first influencer brand trip has unexpectedly become the latest flashpoint in the creator economy's debate over where AI belongs.

Aug 5, 2026