One month after TikTok’s US ownership reset, the feared disruption has failed to materialise. Usage and sales remain steady. But as the ownership noise fades, a new regulatory battle is gathering pace in Europe.

Feb 20, 2026

Unilever’s results provide the first full-year test of its social-first strategy, with brands tied to creators delivering strong growth even as the company’s 2026 outlook remains cautious.

Feb 17, 2026

Netflix’s case that it competes with creator-led platforms is starting to look harder to dismiss. New earnings data and recent creator deals show how distribution and commissioning models are shifting, and what that means for creators navigating a converging market.

Feb 9, 2026

Khaby Lame’s recently announced brand licensing deal has drawn attention for its scale and controversy, but it has also brought renewed focus to a familiar question in the creator economy: how far creators are prepared to license their commercial likeness.

Feb 6, 2026

TikTok’s transition to US ownership has made the platform a more stable bet for brands selling products directly through it, according to ecommerce agency founder Liran Hirschkorn, who says the deal has unlocked pent-up demand from brands previously hesitant to invest in TikTok Shop.

Jan 30, 2026

TikTok’s US deal has brought six years of legal wrangling to a close, but opened up fresh questions about what the platform’s future looks like for creators and the brands they work with, particularly where its algorithm is concerned.

Jan 26, 2026

YouTube chief executive Neal Mohan has warned against a surge in low-quality “AI slop” as the platform enters what he described as a new phase of creator-led growth. In his annual letter outlining priorities for 2026, Mohan said artificial intelligence would continue to unlock new creative possi...

Jan 23, 2026

For all the focus on polished content, Stan’s Dare to Dream Challenge is rewarding something else. Speaking to The Daily Influence, head of marketing Rebecca Larzik explains what helps applications stand out, and why authenticity, storytelling and impact matter more than production value.

Jan 21, 2026

The British Broadcasting Corporation is preparing to meet audiences where they already are, on YouTube, as it moves towards producing programmes designed to launch on the platform first. The move would mark a shift in how the BBC approaches distribution, reflecting a growing recognition of the role YouTube plays in how audiences consume video content.

Jan 20, 2026