Two films by YouTube creators claimed the top two spots at the US box office last weekend, outperforming Disney's The Mandalorian and Grogu. The results are being seen as a significant moment for creator-led entertainment – and a sign that social platforms are becoming a serious pipeline to cinema.

Jun 5, 2026

A new wave of education businesses is emerging to serve an industry that has grown faster than the infrastructure surrounding it. Bedford, the latest entrant, is targeting professionals who want to build audiences and establish credibility through content creation – and it has assembled some of the creator economy's biggest names to help it do so.

Jun 4, 2026

Edelman has appointed Kenny Gold as its first global chief creator officer, citing growing audience reliance on creators as trusted sources of news and influence.

Jun 3, 2026

KSI has announced he is leaving the Sidemen, the YouTube collective he helped found in 2013, citing burnout and a desire to prioritise his health and personal life. His departure marks a major moment for one of Britain's most successful creator businesses, which has grown from a group of gaming creators into a media empire spanning live events, consumer brands and production.

Jun 1, 2026

Global brands running social media across multiple markets face a persistent problem: central teams want consistency, but local audiences want content that feels like it came from someone who actually lives there. Billion Dollar Boy thinks it has a system to solve that.

May 28, 2026

Jay Shetty is bringing his podcast On Purpose to Netflix under a new partnership with Spotify, as streaming platforms continue moving deeper into creator-led programming.

May 28, 2026

Goalhanger is backing the next generation of media creators with the launch of a new investment division, Goalhanger Ventures. The UK podcast group said the new arm will invest in businesses across video, social, audio, live experiences and commercial platforms.

May 27, 2026

Spotify is launching a memberships feature that will allow eligible creators to earn recurring revenue directly from fans, as the platform expands its monetisation tools.

May 27, 2026

Podcast creators are increasingly being positioned as a higher-trust alternative to both traditional influencers and mainstream advertising, according to the chief executive of Acast. Greg Glenday said podcasting's ability to build trust over longer periods of time gives creators an advantage over more traditional forms of influencer marketing.

May 22, 2026