The Business of Influence, Tracked.
The Business of Influence, Tracked.

Three Six Zero has launched a new division to support creator-led businesses and original IP. Led by Amelia Dimoldenberg’s manager Rebecca Dowell, it is the latest talent firm to broaden its offering beyond traditional representation.
Oct 22, 2026

Spotify has rolled out its new podcast membership feature across 34 markets, giving creators another way to earn recurring revenue directly from their audiences.
Oct 22, 2026

YouTube creators in the US, UK, Brazil and Germany will be able to earn commission from AliExpress products directly through their content, as the platform continues to expand its affiliate shopping business.
Oct 21, 2026

The US government has issued its first guidance recognising content creators within its small-business system, clarifying which industry code they should use when seeking support from the Small Business Administration (SBA).
Oct 20, 2026

Sprout Social has named Brandon Smithwrick as its first Creator-in-Residence, bringing a B2B creator directly into its business. The three-month role will see him advise on its products while contributing to content and industry events.
Oct 19, 2026

LinkedIn is giving creators new ways to make money from the audiences they build on the platform, as it solidifies its presence in the growing market for B2B influence. The work platform will let eligible creators earn advertising revenue from their videos, while also allowing people to sell one-to-one consultations directly through their profiles.
Oct 16, 2026

Facebook’s new algorithm controls could favour creators with clearly defined niches as the platform gives users more say over what appears in their feeds.
Oct 15, 2026

Comedian and creator Druski has taken an equity stake in Gopuff as part of a multi-year partnership that will see the pair develop products and fan experiences together.
Oct 14, 2026

European creators say they are struggling to access public funding and have little influence over government decisions affecting their businesses, according to a YouTube survey spanning all 27 EU member states. More than 20,000 people took part in the platform’s Creative Capital report, which ca...
Oct 13, 2026