Netflix has expanded its push into creator-led programming, striking new agreements with YouTube stars Alan Chikin Chow and Nick DiGiovanni that will bring their content to the streaming platform while continuing to premiere on YouTube.

Jul 17, 2026

Beehiiv is rolling out a community platform that lets creators host subscriber discussions alongside their newsletters, as it looks to bring more creator tools under one roof.

Jul 16, 2026

Short-form may attract audiences, but live streaming builds lasting communities and stronger creator businesses, according to Twitch's Vice President of Global Partnerships. Speaking to The Daily Influence, Pontus Eskilsson said Twitch's role is to amplify creators as they expand beyond the platform rather than take a stake in what they build.

Jul 15, 2026

The size of a creator's following is becoming a less important factor in brand campaigns as paid media allows marketers to achieve reach independently of audience size, YouTube's Head of Creative Works UK&I Khalid Almashgari has said.

Jul 15, 2026

The Incorporated Society of British Advertisers (ISBA) and the Influencer Marketing Trade Body (IMTB) have formalised a partnership to develop common standards and best practice as creator marketing becomes a bigger part of brands' marketing mix.

Jul 15, 2026

Meta has scrapped an AI image feature that let users generate pictures using other people's public Instagram photos, after drawing criticism from talent agencies and unions over its use of creators' likenesses without consent.

Jul 14, 2026

MrBeast and Steven Bartlett are joining Shark Tank USA as guest investors, bringing two of the creator economy's biggest entrepreneurs to the long-running US business series.

Jul 14, 2026

Google is addressing a longstanding analytics blind spot by giving creators a clearer view of how their content performs in Search, the latest in a series of moves that suggest the technology giant is taking them more seriously as part of its search ecosystem.

Jul 10, 2026

IShowSpeed will headline a creator football match bringing together some of YouTube's biggest names and former World Cup players in New York City, the latest sign of FIFA expanding its use of creators.

Jul 10, 2026