The British Broadcasting Corporation is preparing to meet audiences where they already are, on YouTube, as it moves towards producing programmes designed to launch on the platform first. The move would mark a shift in how the BBC approaches distribution, reflecting a growing recognition of the role YouTube plays in how audiences consume video content.

Jan 20, 2026

Content creators in the US could soon benefit from stronger protections and clearer rules under a bill of rights proposed by Congress, as the growing creator economy draws fresh attention on Capitol Hill.

Jan 19, 2026

Apple is betting that content creators will sign up to a new all-in-one subscription for video and audio editing, as it goes head-to-head with Adobe in the market for creator tools.

Jan 15, 2026

FIFA’s “first-of-its-kind” World Cup partnership with TikTok has expanded creator access to the tournament – without dismantling the traditional broadcast model that still underpins global sports media.

Jan 12, 2026

Beehiiv is scaling up its advertising business to make newsletter monetisation easier for creators. The company is leaning into a YouTube-style model, hiring a senior executive and committing to double the size of its advertising team by the end of March.

Jan 9, 2026

Advertising group Omnicom Media has unveiled a new system for planning influencer campaigns based on what audiences buy, rather than likes or follower counts. By combining Walmart shopping data with Meta’s creator ecosystem, it aims to help brands identify creators whose audiences are more likely to purchase.

Jan 8, 2026

Stan is awarding $250,000 in prizes through its Dare to Dream Challenge, a programme aimed at supporting creators looking to build sustainable, independent businesses. The company said the initiative reflects a growing focus on reliable income in the creator economy, where visibility has become easier to achieve but predictable earnings have not.

Jan 7, 2026

Food influencers face new restrictions on how they promote unhealthy food online, as tougher UK advertising rules come into force today. The changes, introduced by the country’s advertising watchdog, restrict paid online promotion of “identifiable” less healthy food and drink products by large brands – forcing creators and food companies to adapt how they work together.

Jan 5, 2026

2025 marked a turning point for the creator economy as brands moved beyond one-off influencer deals towards deeper, longer-term partnerships. From Netflix’s creator-led programming push to Unilever’s social-first strategy, this list highlights 20 collaborations that defined how influence operated, drawing on TDI Dealbase data and editorial analysis.

Dec 22, 2025