Amelia Dimoldenberg is ending Chicken Shop Date, the YouTube series that turned her into a household name. The decision comes as she builds beyond the show, with new formats including Formula 1 series Passenger Princess.

Sep 3, 2026

Alex Cooper's reality dating series has been cancelled after one season, highlighting the limits of how far a creator's built-in audience can carry projects beyond the formats that made them famous.

Sep 2, 2026

Instagram will limit the reach of AI-generated profiles that don't clearly identify themselves as such. The platform is renaming its “AI creator” label to “AI-generated profile”, as it steps up efforts to stop users mistaking virtual creators for real people.

Sep 2, 2026

Amazon has joined the YouTube Shopping affiliate programme, letting eligible US creators tag its products in videos and earn commission on sales. It is the latest sign that the biggest platforms are pulling affiliate commerce in-house, squeezing the link-in-bio tools that have long sat between creators and retailers.

Aug 28, 2026

KFC has teamed up with IShowSpeed to launch its new Hot Ranch Big Dip across the US, building on the streamer’s long-running love for the fast-food chain.

Aug 27, 2026

YouTube is investing £3 million ($4 million) over the next three years to expand training and skills programmes for creators and creative professionals across the UK.

Aug 26, 2026

Google has lowered the follower thresholds for Search Profiles, meaning creators who were previously locked out can now qualify for the feature that lets them shape how they appear in search results.

Aug 25, 2026

Disney is partnering with YouTuber and filmmaker Dhar Mann to produce a 20-episode original series, marking the latest tie-up between a traditional entertainment company and a creator-led studio. The deal will see Dhar Mann Studios produce original episodic content for Disney, with further detai...

Aug 25, 2026

Universal Music Group has signed a deal with music platform Hook that will let fans and creators use its artists' songs to make their own social media content. The deal tries to solve a problem the music industry has grappled with in recent years: how to let fans remix and reuse songs online, without losing control over that music or the value it generates.

Aug 21, 2026