India has signalled that social media platforms may be required to share revenue with creators whose content drives engagement online. The move places the country within a growing global debate over how platforms compensate the people who generate value on their services.

Mar 6, 2026

YouTuber and Sidemen co-founder Olajide “KSI” Olatunji has purchased a stake in sixth-tier English football club Dagenham & Redbridge.

Mar 6, 2026

X has rolled out paid partnership labels for creators as part of a push to increase transparency on the platform, alongside new penalties for users who post undisclosed AI-generated war content.

Mar 4, 2026

Stay22 has secured $122 million in funding to expand its creator monetisation tools beyond travel into retail, food and fashion. The Montreal-based company, which helps creators turn content into bookable links, processed more than $1 billion in sales in 2025.

Feb 27, 2026

National Geographic has launched a six-month creator cohort programme aimed at engaging younger audiences across social platforms. The initiative brings together eight creators across conservation, wildlife photography, science, travel and history.

Feb 27, 2026

Nearly half of US creators earn under $10,000 a year, according to new data from The Influencer Marketing Factory, highlighting the widening income gap in a fast-growing but uneven creator economy.

Feb 26, 2026

The BBC is accelerating its YouTube strategy by launching nine new kids and teen channels and commissioning up to 15 series to win back viewers drifting from its traditional platforms.

Feb 25, 2026

YouTube is replacing film school as the training ground for the next generation of producers, according to the founders of the Sidemen’s newly launched production company. The collective says years of publishing under constant audience scrutiny have created a generation of producers trained to read data, move quickly and build shows that connect directly with online viewers.

Feb 24, 2026

Creators who chase hot trends or treat a single platform as their entire strategy risk hampering their long-term earning potential, senior executives from Spotify, Snap and We Are Era have warned.

Feb 24, 2026