Meta says creators who publish original content on Facebook will receive greater reach and better monetisation, while accounts that recycle other people’s videos will see their distribution reduced – a shift that could affect clipping pages built around reposting viral content.

Mar 16, 2026

Content creators should be paid when their work is used to train generative AI models, Patreon chief executive Jack Conte has said, warning that artists risk losing income and control over their work as artificial intelligence spreads.

Mar 13, 2026

Talent company Whalar Group has launched Lighthouse Studios, a new production venture designed to help creators build TV-style programming franchises and long-term entertainment businesses.

Mar 11, 2026

Bath & Body Works plans to increase its use of content creators roughly tenfold as it overhauls its marketing strategy and attempts to reposition itself as a global beauty brand.

Mar 10, 2026

X has introduced an “exclusive threads” feature that lets creators place sections of conversations behind a paywall, the latest in a string of moves aimed at helping creators earn directly from their audiences.

Mar 9, 2026

India has signalled that social media platforms may be required to share revenue with creators whose content drives engagement online. The move places the country within a growing global debate over how platforms compensate the people who generate value on their services.

Mar 6, 2026

YouTuber and Sidemen co-founder Olajide “KSI” Olatunji has purchased a stake in sixth-tier English football club Dagenham & Redbridge.

Mar 6, 2026

X has rolled out paid partnership labels for creators as part of a push to increase transparency on the platform, alongside new penalties for users who post undisclosed AI-generated war content.

Mar 4, 2026

Stay22 has secured $122 million in funding to expand its creator monetisation tools beyond travel into retail, food and fashion. The Montreal-based company, which helps creators turn content into bookable links, processed more than $1 billion in sales in 2025.

Feb 27, 2026