THE DAILY INFLUENCE

The Business of Influence, Tracked.

News

Publicis Groupe acquires Fabric Social to deepen push into influencer marketing

Publicis Groupe has acquired Fabric Social, as it continues to build out its influencer marketing capabilities. The UK-based agency will operate as a standalone business within Publicis Groupe’s PR, social and influencer division.

Apr 21, 2026

Creators remain reliant on brand deals despite growth in mid-range incomes, survey finds

Creators are still heavily reliant on brand deals even as more move into mid-range income brackets, according to new data from influencer marketplace #Paid. The company’s 2026 Creator Signals Report found that 81% of creators earn from brand partnerships, far outpacing other income sources.

Apr 17, 2026

United Agents launches unscripted division for creators, influencers, reality TV stars

United Agents is tapping into the growing role of creators in mainstream entertainment by launching a new unscripted division.

Apr 16, 2026

BBC targets young male audiences with YouTube-first documentary channel

The BBC is seeking creators to front a new wave of YouTube-first documentaries aimed at 16 to 24-year-old male audiences in the UK.

Apr 15, 2026

X shifts revenue model to prioritise original creators over aggregators

X has said creators producing original content will be prioritised in its revenue sharing programme, as the platform moves to curb payouts to accounts built on reposting and clickbait.

Apr 14, 2026

TikTok forecasts $100bn creator economy surge in Australia by 2030

Australia’s creator economy is projected to reach $100 billion by 2030, marking a 1.3x increase from 2025, according to data from TikTok.

Apr 9, 2026

Twitch opens paid Minecraft campaign to smaller streamers

Twitch is the latest platform to make it easier for smaller creators to make money, launching a paid Minecraft campaign that allows streamers to earn up to $1,000.

Apr 9, 2026

Picsart launches creator monetisation programme, removes follower barrier

Creators can now earn on Picsart regardless of follower count, after the design platform launched a new monetisation programme that pays based on how well content performs.

Apr 8, 2026

TikTok and Cameo partner to bring paid fan videos in-app

TikTok is partnering with Cameo to make it easier for creators to earn directly from their audience – allowing fans to pay for personalised shoutout videos without leaving the app.

Apr 2, 2026

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