Creators like Steven Bartlett, Vivian Tu and Leah Ketab are emerging as unlikely additions to corporate boardrooms, as brands begin formalising their influence in advisory and strategy roles. Stan co-founder John Hu told The Daily Influence it reflects a natural transition for creators, whose authority is rooted in audience understanding rather than traditional corporate pathways.

Dec 5, 2025

Steven Bartlett and Alex Cooper have been named among the world’s top ten podcasters in Spotify’s 2025 global wrap-up, a milestone that underscores the growing power of creator-led media and the influence of independent voices on the global stage.

Dec 5, 2025

Platforms like TikTok have redrawn the rules of influence, shifting the creator economy into an attention-first system where the most profitable content is what keeps audiences watching. As that model evolves, questions are emerging about whether the incentives are placing new pressures on creators, and what responsibility, if any, platforms should hold.

Dec 4, 2025

YouTuber Marques Brownlee has shut down his subscription-based wallpaper app Panels after failing to scale the product beyond its early viral momentum. The 32-year-old creator announced the decision in a video this week, citing a mix of niche demand, missteps in building his first app and the team’s inability to turn short-term traction into a sustainable business.

Dec 4, 2025

Influencer content is no longer a youth-driven category, with older viewers now powering some of the fastest growth in how people watch online video in the UK and United States. Across the UK and US, seven in 10 internet users watch influencer videos at least once a week, but the most striking growth since 2020 has come from audiences aged 55-64.

Dec 2, 2025

Influencer marketing may still attract clichés about chaos and improvisation, but a different picture is emerging inside the industry. What began as an experimental corner of the media landscape has matured into a structurally significant channel, and nowhere is that shift being felt more sharply than within traditional advertising groups.

Nov 28, 2025

Content creators are increasingly becoming the new faces of primetime television, as embattled broadcasters lean into their homegrown fanbases to shore up ratings. Experts told The Daily Influence the shift will fuel the rise of the so-called “hybrid creator” – influencers who move between social platforms and mainstream television with increasing ease.

Nov 25, 2025

Beauty creator Aisha Asunramu spent years lining her lips with eyeliner because mainstream brands didn’t make deep enough shades. This year, she turned that gap into a product collaboration with The Beauty Crop – showing how authentic creator-brand partnerships can drive innovation by directly responding to unmet consumer needs.

Nov 24, 2025

Chris Pearson started his career traditionally, in the mailroom at William Morris Endeavor. Thirteen years later, he’s now Senior Vice President of Creator Partnerships at Publicis Groupe, following its acquisition of influencer-tech platform Captiv8 this spring.

Nov 24, 2025