Travel creator monetisation platform Stay22 raises $122 million to fuel global expansion

Stay22, a platform that turns travel content into bookable hotel links, has secured $122 million in funding as it expands beyond travel into other affiliate-driven markets.

The Montreal-based business said the minority investment from Summit Partners will help fuel international growth, expansion into retail categories including food and fashion, and further development of its AI-powered platform.

“We’re not just a travel company anymore,” chief executive Andrew Lockhead said in a LinkedIn post announcing the raise. “We’re building the infrastructure that helps creators and publishers monetise anything: travel, retail, food, fashion, lifestyle, consumer tech.”

Founded in 2016, Stay22 helps travel creators, media publishers and event organisers convert booking intent into revenue. Put simply, it turns content such as destination guides and event listings into bookable accommodation links.

Rather than send readers to a single site, the platform analyses page content and user behaviour in real time, then directs them to what it deems the most relevant online travel agency, such as Booking.com, Expedia Group and Tripadvisor. If a booking is made, Stay22 earns a commission and shares revenue with the creator.

More than 5,500 creators currently use Stay22’s products, including its affiliate tool “Let Me Allez.” The company said it processed more than $1 billion in travel transactions in 2025 and generated $80 million in gross merchandise value after expanding into retail last year.

The company had previously raised just $1.5 million in total funding, according to Lockhead. Over the past five years, it has grown revenue twentyfold and become profitable.