THE DAILY INFLUENCE
The Business of Influence, Tracked.
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From bedrooms to boardrooms: how creators became unexpected corporate executives
Steven Bartlett, Alex Cooper make Spotify’s 2025 Global Top 10
Do platforms owe creators a greater duty of care?
Marques Brownlee axes wallpaper app after failing to sustain long-term growth
India moves to professionalise creator economy with first-ever influencer certification
Older audiences fuelling fresh wave of influencer growth, survey shows
Unilever on track with 50% social-spend shift as creators become core media channel
Influencer marketing’s “wild west” era is ending, and traditional advertising groups are feeling the shift
“Earned media value is a meaningless shortcut": Traackr’s Nicolas Chabot on why flawed metrics are distorting influencer ROI
Australia’s under-16 social media ban unlikely to trigger creator exodus, insiders say
The mainstreaming of influence: how creators became TV’s new talent pipeline
Will Google’s new AI shopping agent weaken influencer recommendation power?