THE DAILY INFLUENCE
The Business of Influence, Tracked.
THE DAILY INFLUENCE
The Business of Influence, Tracked.
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TikTok’s US ownership settles after early jitters, now scrutiny ramps up in Europe
Apple brings video to podcasts, rejects exclusivity
Snap Inc. to roll out paid subscriptions as competition for creators intensifies
Brands misjudge influencer campaigns by relying on likes and impressions, exec warns
Unilever’s social-first strategy pays off for beauty and wellbeing, but softer markets temper outlook
“When a creator’s name is attached to a product, you are not just approving content”: Inside Mikai McDermott’s MAC lip kit deal
Influencer ads harder to recognise than brand ads, ASA research finds
Google bets on news creators to fuel next wave of search
Clear-cut ad labelling does not harm influencer engagement, UK study finds
Jolie Sharpe to co-host Formula 1 podcast “Up To Speed”
Publicis launches Influential Sports unit
MrBeast acquires Gen Z banking app Step