THE DAILY INFLUENCE
The Business of Influence, Tracked.
THE DAILY INFLUENCE
The Business of Influence, Tracked.
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Meta promises greater reach and payouts for original creators on Facebook
Patreon chief: AI companies are “getting away with” using creator work for free
Inside the rise of political creators – and the funding gap shaping the space
Whalar launches Lighthouse Studios to help creators build TV-style entertainment franchises
India introduces standard contract for influencer-brand deals
Indonesia to ban under-16s from social media platforms
Bath & Body Works borrows Unilever playbook with tenfold creator push
“The US has the money, the UK has the data”: Sedge Beswick on creator marketing and the realities of selling an influencer agency
X introduces “exclusive threads” in latest push to attract creators
KSI buys stake in football club as creators deepen ties with sport
India signals revenue-sharing push for creators
Sports fans don’t care where content comes from – and the industry is responding accordingly