The new talent frontier: Entertainment 360 snaps up Brigade, bringing Substack stars into the fold

Entertainment 360 has acquired Brigade, the boutique management firm representing influential newsletter writers, podcasters and fashion personalities, as the Hollywood talent company pushes further into the creator economy.

The deal brings creators including Emily Sundberg, whose Feed Me newsletter has built a following on Substack, and Casey Lewis, founder of the After School newsletter, into Entertainment 360's roster. It also gives the company a stronger foothold in representing talent whose businesses extend beyond traditional film and television.

Brigade founder Max Stein will join Entertainment 360 as a partner, bringing his team and existing clients into the company. Financial terms were not disclosed in the announcement.

Founded in 2015, Brigade has built its business around managing creative professionals with dedicated audiences, helping them develop wider commercial opportunities.

“I’ve always been drawn to people with a singular point of view, whose work and ambitions don’t fit neatly into one category,” Stein said. “Our clients have built remarkable careers by following their own taste and instincts, and our job has been to help them turn those ideas into lasting businesses.”

The acquisition forms part of Entertainment 360's expansion beyond traditional Hollywood representation, following recent hires in its lifestyle and digital business.

“The ways audiences discover and engage with entertainment have changed, and so have the needs of the talent building careers today,” Entertainment 360's partners said in a statement. “Max recognized this evolution early and he and his exceptional team have built a remarkable business representing exactly the kind of original, forward-thinking talent we have always sought to work with.”

The deal comes amid wider consolidation across the creator agency market. Last month, Billion Dollar Boy made its first acquisition, buying B2B agency Creator Authority. Madrid-based SAMY recently acquired US social-first agency Get Engaged, while US sports and entertainment agency The Team purchased UK-based Outreach Talent Group.