Outreach Talent Group snapped up by US rival The Team

US sports and entertainment agency The Team has snapped up UK peer Outreach Talent Group as it sets its sights on further international expansion.

The Team, whose roster includes US gymnast and creator Livvy Dunne, said the deal will strengthen its presence in Europe while giving OTG’s clients access to more opportunities beyond the UK.

Financial terms of the deal were not disclosed.

The acquisition will see OTG become part of The Team’s global creator division, with chief executive and co-founder Emilio Arciniega joining the company as senior vice president of creators.

OTG managing director Amy Bryant-Jeffries will also remain with the business as vice president, with the pair continuing to lead its UK operation.

OTG’s US team and roster will remain under senior vice president Hannah Haarala Jones, with Emilio supporting the transition.

Announcing the tie-up on LinkedIn, Emilio Arciniega described the acquisition as a “full-circle moment”, noting that he had worked with a booking agent at The Team before launching OTG.

Founded in 2021, OTG represents creators and public figures including England rugby player Jess Breach and beauty creators James and Robert Welsh. The agency is headquartered in London with an additional presence in New York and was named bCreator Talent Agency of the Year in 2025.

The Team, meanwhile, launched its creator division in 2023 and has since been expanding through acquisitions. In May, it acquired J1S, Long Haul and golf-focused talent agency Provisions.

The OTG deal also comes amid a wider run of creator economy acquisitions this year.

Earlier this month, US talent business The Only Agency snapped up UK-based The Blogger Agent as part of its international expansion. Other deals this year have included Accenture Song’s acquisition of creator marketing agency Whalar and Publicis Groupe’s acquisition of Fabric Social.

LBG Media also acquired a 75% stake in social-first creative agency Uncovered in June.