“Creators are business owners”: Zoom unveils first Zoombassador cohort

Hannah Oladele | Aug 19, 2026

Zoom has unveiled the inaugural cohort for its Zoombassador programme, giving creators a role in shaping its products as it looks to better serve the businesses behind their content. “We saw a real gap there, and an opportunity to show up differently,” Whitney Magnuson, Zoom's head of brand & media, told The Daily Influence.