Mikayla Nogueira’s POV Beauty raises $15m Series A

POV Beauty, the cosmetics brand co-founded by creator Mikayla Nogueira, has raised $15 million in Series A funding as it looks to propel its early momentum.

Silas Capital led the round, with participation from RÉDO Capital and existing investor Imaginary Ventures, which backed the company before its launch. The new capital will be used to support POV Beauty’s growth at Sephora and TikTok Shop, expand its team and develop new products.

Silas has previously backed beauty companies including Bella Hadid’s Orebella and Makeup by Mario, while Imaginary Ventures is also an investor in Alix Earle’s Reale Actives.

Launched in March 2025 by Nogueira and beauty executive Ani Hadjinian, POV Beauty specialises in skin prep, with skincare designed to hydrate and prepare the skin for makeup.

The brand expanded into Sephora stores across the US and select locations in Canada in September. First-week sales exceeded the retailer’s projections by 80%, following a launch that saw POV Beauty reach $1 million in sales within eight minutes.

Nogueira built her audience through beauty and makeup content on TikTok, where she began posting in 2020. She now has around 21 million followers across TikTok and Instagram.