From bedrooms to boardrooms: how creators became unexpected corporate executives

Victoria Ibitoye | Dec 5, 2025

Creators like Steven Bartlett, Vivian Tu and Leah Ketab are emerging as unlikely additions to corporate boardrooms, as brands begin formalising their influence in advisory and strategy roles. Stan co-founder John Hu told The Daily Influence it reflects a natural transition for creators, whose authority is rooted in audience understanding rather than traditional corporate pathways.