BBC seeks content creators for YouTube channel launch

The British Broadcasting Corporation is courting production companies led by, or working closely with, content creators to develop a new YouTube-first channel for BBC Three, as it steps up efforts to reach younger audiences.

In a post on LinkedIn, Mariel Capisciolto, Head of Digital Development at BBC Content, said the broadcaster was inviting proposals from UK-based production companies “including those that collaborate with, or are led by, digital creators” to help develop and produce formats for a new YouTube channel.

“This is an opportunity to help shape the future of public service discussion online,” Capisciolto wrote, adding that the BBC was looking for teams that could combine YouTube-native storytelling with strong editorial standards.

The call comes as the BBC this week confirmed plans to expand its presence on YouTube, moving beyond trailers and clips to produce original content designed to launch on the platform first.

Under the wider partnership, some content may also be made available on BBC platforms such as iPlayer and Sounds. The BBC has said the move is aimed at helping it connect with younger viewers and generate additional revenue from international audiences, where advertising will be permitted.

YouTube-first BBC Three channel

As part of the shift, the BBC is seeking two production companies to develop and produce a new YouTube-first BBC Three channel, currently titled Perspectives.

The channel will target 16-24-year-olds and focus on debate, dialogue and shared experiences, rather than news reporting or political punditry. According to the commissioning brief, Perspectives will explore everyday life across the UK through conversation and exchange.

While the BBC will manage publication and channel operations, producers will be expected to help shape the creative direction of the channel and respond to audience feedback and performance data in real time.

Each selected producer will receive around £1m ($1.3m) to deliver at least 30 episodes over a 12-month period. Episodes will run between 10 and 30 minutes.

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