Beauty brand Glow For It launches year-round inclusion initiative

Glow For It has launched a year-round initiative aimed at amplifying underrepresented voices in the beauty industry.

The initiative, titled “I See You”, will spotlight different minority communities at various points throughout the year, including hijab-wearing women, LGBTQIA+ individuals, neurodivergent people and people of colour.

The first event took place on World Hijab Day on 1 February. Glow For It hosted a private halal lunch in London in collaboration with hijabi fashion and beauty creator Eniyah Rana, known as Modest Street. The event brought together hijabi and Muslim creators, editors and journalists.

“Our hijabi community has supported the brand from day one,” founder Daisy Kelly told The Daily Influence. “This was about listening, learning and reflecting on lived experiences, and asking how we can show up better – not just in representation, but in advocacy.”

Rana said the event was intended to recognise the significance of World Hijab Day beyond surface-level visibility.

“World Hijab Day represents far more than a piece of fabric,” she said. “It represents identity, faith, resilience and the right to show up authentically in every space.”

She said brands often undermine their creator strategies by underengaging with Muslim creators outside key cultural moments, echoing wider concerns across the industry.

“What brands often get wrong is treating hijabi and Muslim creators as a moment rather than a meaningful partnership,” she said. “Representation isn’t just about visibility for a campaign. It’s about respect, long-term inclusion and recognising Muslim women as multifaceted creators, not symbols.”

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