The Sidemen launch production company to ‘make TV shows with their own playbook’

Creator collective The Sidemen are pushing further into television with the creation of their own production company.

Sidemen Productions will debut with Inside UK Series Three, which is set to return to Netflix this spring.

Announcing the move on LinkedIn, Sidemen Entertainment chief executive Victor Bengtsson said the production company grew out of conversations following the first season of Inside, a high-stakes reality competition in which influencers compete for a £1m prize.

“Imagine if we could go and make shows like they do on TV but with our playbook?” he said.

Bengtsson said Sidemen Productions brings those lessons together into a dedicated team focused on developing new formats, describing the process of building the company as both rewarding and “fucking scary”.

Sidemen Productions will operate within the wider Sidemen business, led by Bengtsson, with Adam Cohen – formerly of Noah Media Group, KEO Films and Fulwell Entertainment –  appointed to lead the production company.

The Sidemen – comprising Olajide Olatunji (KSI), Joshua Bradley (Zerkaa), Simon Minter (Miniminter), Tobit Brown (TBJZL), Ethan Payne (Behzinga), Vikram Barn (Vikkstar123) and Harold Lewis (Wroetoshaw) – rose to prominence on YouTube, building one of the UK’s largest creator audiences over more than a decade.

Beyond digital content, the collective has expanded into multiple businesses spanning merchandise, food, drink and live entertainment.

Inside UK has been one of the group’s most successful projects to date, reaching number one on Netflix’s UK charts and becoming one of the platform’s biggest reality shows, with an American spin-off.

The launch comes as creators increasingly move into television and streaming, rather than relying solely on social media platforms.