The Business of Influence, Tracked.
The Business of Influence, Tracked.
Netflix
TikTok star Haley Kalil is set to host Netflix's new reality competition series Win the Mall, marking her first television hosting role. The show, premiering this autumn, drops contestants into a living mall where they compete to outshop, outsmart, and outlast each other – combining retail strategy with social gameplay – until one walks away with the ultimate prize.
With this collaboration, Haley becomes the latest influencer to join Netflix alongside the likes of Alix Earle, who is also fronting a reality series. This signals a broader shift in the creator economy where legacy media champion their programming with creator-led content to attract younger audiences. With millions of followers across platforms, Haley has the kind of audience Netflix wants to tap into.