The Business of Influence, Tracked.
The Business of Influence, Tracked.
Evereden
Gen Alpha skincare brand Evereden has awarded equity stakes to three teenage creators – Madison Rae (14), Embreigh Courtlyn (15), and Kaili Asa (17) — under a new partnership model called Generation E. Launching alongside the brand's nationwide Sephora expansion, the trio will be involved in product development, testing and brand events, not just content creation.
Why it matters: Giving equity to creators is not new, but giving it to a 14, 15 and 17-year-old is bold in an age where the role of children on social media is one of the most contested questions in tech policy. Evereden's co-founder is clear on the rationale: they could have paid these creators to post, but decided against it because giving equity means aligning long-term interests. Still, several countries have already moved to restrict or ban under-16s from social media entirely. Against that backdrop, a model that brings young creators inside the business rather than just in front of a camera is worth watching. Arguably, equity deals give them another way to earn and stay relevant beyond social media.