Dealbase

IShowSpeed will headline the first-ever YouTube FIFA Creator Cup, an exhibition football match bringing together YouTube creators and former World Cup players. Taking place on 12 July at Wollman Rink in Central Park, the match will stream globally on FIFA’s official YouTube channel and be simulcast on IShowSpeed’s own channel.

Expedia has named IShowSpeed (Darren Watkins Jr.) as its official travel partner, building a campaign around his livestreamed travel content. It opens with a 12-hour broadcast across four Caribbean destinations, with further content planned across North America. A dedicated site, Exspeedia.com, lets fans follow his travels, book trips and vote on future destinations. Fans in the US, Canada and Mexico who book through the site can enter a competition to meet him.

YouTuber and streamer IShowSpeed is set to star in a new anime‑style series developed by Brian Robbins’ production company, Big Shot Pictures. In the project, IShowSpeed will voice and lend his likeness to the animated main character.

PepsiCo Foods has launched Flavor Swap, a limited-edition range that mixes popular flavours across Doritos, Ruffles, Cheetos and Lay’s. The launch is fronted by creators including Dude Perfect, IShowSpeed and singer Madison Beer, who feature in the campaign and on-pack as PepsiCo rolls the products out through TikTok Shop and retail.

Beats by Dre partnered with IShowSpeed on its first major campaign with a livestream creator, promoting Powerbeats Pro wireless earbuds. The campaign launched with a short film shown during one of IShowSpeed’s livestreams, using kung fu training scenes inspired by his viral trip to China to show the product staying in place during fast movement.