Druski snags Gopuff equity stake with multi-year partnership

Comedian and creator Druski has taken an equity stake in Gopuff as part of a multi-year partnership that will see the pair develop products and fan experiences together.

Druski, whose real name is Drew Desbordes, will work with Gopuff on exclusive product launches and consumer experiences, while also helping the company reach new audiences through his Coulda Been Records and 4Lifers Entertainment businesses.

“Gopuff has always been my go-to platform, so partnering together felt like a natural next fit,” Druski said.

“I’ve watched Gopuff redefine the commerce industry and I’m proud to bring my creative ideas to the table and work together with the team to deliver unique products and experiences for their consumers.”

The companies did not disclose the size of Druski’s equity stake or other financial terms of the agreement.

Gopuff co-founder and co-chief executive Yakir Gola described the deal as a creative and commercial partnership rather than a conventional sponsorship.

“Our role is not to simply appear in Druski’s world, but to help add to it, while building entirely new ones together,” Gola said.

“By pairing Druski’s creative vision and audience with Gopuff’s infrastructure, merchandising and distribution capabilities, we can turn great entertainment into products and experiences fans can access instantly.”

The tie-up builds on an existing relationship between the pair. Druski previously appeared alongside Tom Brady in Gopuff’s “HARD PASS” campaign around the Super Bowl.

It also adds another commercial strand to Druski’s growing presence beyond social media. Earlier this year, he became the youngest host in BET Awards history and joined NBC’s The Voice as its first commentator.

Equity deals have also been a feature of several creator partnerships this year. ESW Beauty gave creators Katie Fang and Aliya Rachinski stakes in the company alongside roles in product development, while Evereden awarded equity to three teenage creators through its Generation E programme.

Gopuff said the Druski partnership is also part of its push to work with talent on developing and distributing products, rather than solely using them to promote existing ones.