Fox Creator Studios expands roster with Josh Richards, Emelia Hartford and five others

Fox has signed a slew of new partners for its digital entertainment studio as it continues to build out its presence in the creator economy.

The digital-first division, which works with talent to develop original formats and intellectual property, has struck deals with seven new partners, including Canadian influencer Josh Richards, racing creator Emelia Hartford and Alice Ma's Mad Realities.

The group, whose combined audience exceeds 65 million followers, joins a roster that already includes chef Gordon Ramsay and comedian Tom Segura.

Fox said it is looking to work with talent who have built strong audience relationships and businesses around their content.

"We're partnering with creators who already understand their audience, already have momentum, and are building real businesses around their ideas," said Fox Creator Studios chief Billy Parks. 

"Our role is to help scale what's already working - whether that's through production, financing, advertising, distribution, brand partnerships or new formats - and help these creators build the next generation of global entertainment brands."

Under the partnerships, Fox will help the new signings develop intellectual property, expand into new formats and grow their businesses through its production, advertising sales, distribution and brand partnership capabilities. Projects from the new partners are already in development.

The expansion comes after Fox launched Fox Creator Studios in January 2025, a division designed to help digital talent turn audience-driven brands into broader entertainment businesses.

It also comes as Fox expands its broader entertainment ambitions. Last week, the company agreed to acquire Roku in a deal valued at approximately $22 billion, adding a connected TV platform that reaches more than 100 million households globally.

"Fox Creator Studios was built around a simple idea: the most exciting entertainment businesses today are being built directly around audience relationships," Parks said.