Hypefy targets US expansion after $7.2m funding round

AI influencer marketing platform Hypefy has raised $7.2 million in a Series A funding round, with most of the investment earmarked for expansion into the US and Western Europe.

The company said product development would remain in its Croatian base while it grows its teams in Germany, the UK and America.

The round was led by AYMO Ventures, with participation from existing investors Interactive Venture Partners, Oktogon Ventures and Euroventures. It follows a $1.75 million seed round last year.

Founded in Croatia in 2021, Hypefy uses AI to automate creator marketing campaigns, handling tasks including creator discovery, outreach, contracting, content review, reporting and payments. The company says it has run thousands of campaigns across 43 countries for brands including Unilever and Samsung.

Hypefy chief executive Stjepan Zelić told The Daily Influence the company had grown from around 35 employees to around 50 in recent months and is targeting a team of around 100.

"Most of it goes into international expansion," he said. "The two-year goal is for the majority of our revenue to come from the US and Western Europe, and for Hypefy to be the default global synonym for fully scalable influencer marketing."

Zelić said the platform was built “so a brand can describe what it wants to achieve, stay in control of the key decisions, and let AI manage everything operational.”

The funding comes as TikTok, Meta and LinkedIn have all launched AI-powered creator marketing tools in recent weeks, reflecting a wider push to automate more of the work involved in finding creators and managing campaigns.

Asked about that trend, Zelić said Hypefy remained focused on its own approach.

"You'll always have big players dipping their toes in various adjacent fields, and that's a great signal the market is big and growing," he said. "We're staying focused on delivering incredible scale and performance."