Kenya Barris and Revolt launch creator-focused studio

Black-ish creator Kenya Barris has partnered with Revolt to launch a studio designed to help creators develop long-form projects.

The joint venture, Revolt Labs, was first reported by Variety and is being launched as a collaboration between Barris and Offscript Worldwide, the employee-owned parent company of Revolt. Barris will serve as vice chair alongside Detavio Samuels, chief executive of Revolt and Offscript Worldwide.

Speaking to Yahoo Finance, Samuels said the company is built on the belief that the balance of power in media is shifting.

“We fundamentally believe that creator media is bigger than traditional media. Creators are the new networks, the new media brands, the new everything,” he said.

He added that while creators have built large audiences on platforms such as YouTube and TikTok, many lack the infrastructure to develop larger-scale projects, pointing to MrBeast’s Beast Games, which required Amazon’s backing to realise, as an example of the scale gap.

Barris, meanwhile, said ownership is central to the model.

“We want to come to a market where you can start seeing real growth pay off, and you're actually seeing transparency,” he said. “We want to partner with creators and let other people see the growth.”

Revolt Labs will pair creators with development, production and distribution support, with projects expected to be pitched to streamers and networks or distributed through Revolt’s own platforms.

The launch comes as creators increasingly look to expand beyond social platforms into longer-form content, with competition for audience attention – and infrastructure – intensifying across the industry.