Marlon Garcia signs long-term Nike deal

Streamer Marlon Garcia has signed a long-term deal with Nike, joining the sportswear giant's growing roster of creator talent.

Announcing the partnership during a livestream, Garcia said the agreement would involve future collaborations across football, apparel, footwear and events.

"It was genuinely one of the best moments of my life when I heard about it," he said. "There's so much that we've got going in the future with them. Everything from football to clothes to shoes to events to people that's with Nike,” he added.

Garcia described the deal as a lifelong ambition, saying he had dreamed of signing with Nike since childhood when he hoped to become a professional footballer.

The partnership places Garcia alongside creators including Kai Cenat and Plaqueboymax, who have also worked with Nike as the brand expands beyond professional athletes.

Garcia launched on Twitch in 2024 and built an audience through in-real-life content and football-related streams. He has since appeared on Netflix's Inside and become a founding member of the CORE Boys creator collective.

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