Passionfroot raises $15m to expand B2B creator platform

Passionfroot has raised $15 million in a Series A funding round led by Insight Partners, as demand for B2B creator marketing continues to grow.

The round included existing investors Creandum, Supernode Global and s16vc. Co-founder and chief executive Jen Phan is relocating to New York to lead the company's US expansion, while product and engineering remain in Berlin. Passionfroot also plans to open an office in São Paulo and is hiring across all three locations.

Founded in 2022 by Phan and Lorenzo De Nobili, Passionfroot combines creator discovery, contracting, campaign management and payments in a single platform. Its AI agent, Zest, automates campaigns from brief to payout using what the company calls its Creator Graph, a dataset built from previous campaigns covering B2B creator pricing and performance. Payments are handled through the company's own wallet infrastructure.

De Nobili said on LinkedIn that Zest has already managed tens of thousands of creator collaborations and that Passionfroot is rebuilding its payments infrastructure over the coming months.

The company said revenue grew 13-fold over the past year and that it is profitable with a team of 15. It works with more than 150 brands, including ElevenLabs, Figma, Replit, Framer and Gamma, with software, AI and developer tools accounting for most of its customer base.

"We're entering the era of the B2B creator economy, and it's moving faster than anyone expected," Phan said. "The more AI floods the world with content, the more the trusted human voices – the domain experts and tastemakers people actually listen to – matter."

Rebecca Liu-Doyle, managing director at Insight Partners, said AI companies were borrowing consumer marketing strategies to sell business software.

"More and more, they're scaling through creators their audiences already trust, and as generative engines reshape search, authentic user-generated content is becoming increasingly valuable."

The funding comes as investment continues to flow into platforms automating creator marketing. Croatian startup Hypefy raised $7.2 million in July to support its US expansion, while TikTok, Meta and LinkedIn have each launched AI-powered creator marketing tools in recent months.