Tubi taps Nabela Noor for lifestyle series

Tubi is expanding its push into creator-led programming, commissioning a lifestyle series fronted by Nabela Noor.

The Fox-owned streaming service will launch Hosted by Nabela Noor on May 20, with all episodes dropping at once. Each 30-minute episode will follow Noor hosting guests in her home, spanning cooking, entertaining and day-to-day routines, according to Variety.

The project adds to a growing slate of creator-led formats at Tubi, as platforms increasingly look to social-first talent as a pipeline for longer-form content – a strategy also being adopted by Netflix.

Noor, who has built an audience of more than 12 million across platforms, framed the show as an extension of her journey from creator to host.

“My goal… is to inspire people to find their own pockets of peace, be a better host, and romanticise their every day,” she said. “I want viewers to feel like they can treat every day like a special occasion, because life is worth celebrating.”

In a separate post announcing the series, Noor described the moment as “bigger than me,” adding that it “started with simply trying” – a message she said she hopes viewers take from the show.

The move builds on Tubi’s wider strategy to position itself as a bridge between short-form content and traditional TV. Earlier this month, the platform launched a creator incubator in partnership with TikTok, aimed at developing original series from digital talent.

This development is also featured in Dealbase.