Tubi leans further into creator-led programming with new exclusive slate

Tubi has unveiled a new slate of exclusive creator-led series spanning food, horror, beauty and animation, its latest push into programming built around online talent.

The lineup includes a food series from US creator Keith Lee, a game-format show fronted by Bob The Drag Queen, and a supernatural docuseries from CelinaSpookyBoo (Celina Myers). 

Additional projects come from Sofi Manassyan, Sarah Dorothy Little and Brooklyn Queen, Rock Squad, and animation studios Sick Animation and ExplosmEntertainment.

Lee’s series will follow him travelling to choose restaurants for his first food festival, while Bob The Drag Queen will host a social-deduction game show, where players try to identify hidden roles and outwit each other.

Tubi said the slate reflects audience demand for creator-led content. Its latest insights report found that 67% of viewers say creator content feels more original than traditional TV and film, while 65% say they feel part of a community based on what they watch – up 15% year on year.

“Appetite for this content already has a stronghold with Tubi audiences,” said Rich Bloom, general manager of creator programmes at Tubi. “We’re continuing to give creators, who know their audiences deeply, a platform to go bigger.”

The move builds on a broader push at the platform, which recently greenlit a lifestyle series fronted by Nabela Noor. Last month, Tubi also launched a TikTok-backed incubator designed to develop original series from creators.